This patent protected pouch provides you (the customer) exclusive market access to market your product accordingly. The SUPerBarrel® is ideally suited to the wine and olive oil markets and others. The large surface area of the pouch (front and back) can be printed in six colours, maximising shelf appeal. The material construction can be purpose designed to suit the specific needs of your product. The SUPerBarrel® uses the standard BIB handle making it easy to carry.